Engagement
Seasonal merchandising readout
A campaign-window review that separates voucher traffic, list-price orders, and pickup appointments so the next sale is planned on cleaner lines.
After 11.11, Chinese New Year, or a mid-year sale, merchandising needs more than a single conversion percentage. We reconstruct the window using the events you already collect: which categories carried voucher orders, which sizes never left the grid, and whether pickup slots filled while home delivery stalled.
You name the window and the comparison period. We return a short pack that merchandising can put beside the buying plan. Engineering changes are listed only when a missing event blocked a decision, not as a backlog dump.