Engagement
Event naming workshop
A half-day table session where merchandising, product, and the person who ships parcels agree what a view, a bag, and a paid order mean in this catalog.
Shoppers do not argue about event names. Your Monday meeting does. This session puts merchandising, the product owner, and operations in one room with a printed grid of screens. We walk SKU views, bundles, gift-with-purchase, and member versus guest until each row has one name the room will defend.
The output is a one-page glossary plus a marked-up screen list. It is not an audit of whether events currently fire. Pair it with the funnel audit if you need both the glossary and the live check.
Bring three contested examples from last month. Leave with fewer synonyms for “purchase.”