A grid impression is not a product page
Scrolls, sponsored tiles, and accidental taps inflate ‘views’ until a PDP open is named as its own event.
Journal
Field notes
Short pieces from audit weeks and workshops — written for merchandising and the person who has to defend Monday’s numbers.
Store pickup is not a small delivery
If pickup and home delivery share a thank-you event, your operations meeting is reading fiction.
Which add-to-bag events a fashion desk actually needs
Size, colour, and bundle lines each deserve their own bag event if merchandising is going to argue about last weekend.
What to count during a Ramadan campaign window
Iftar timing, voucher stacking, and gift-with-purchase will wreck a tidy funnel unless they have their own lines.
How to prepare merchandising for an audit week
Bring a test login, last month’s campaign calendar, and three arguments from Monday meetings — not a cleaned spreadsheet.