App funnel audit
Five working days reconstructing how a shopping app counts browse, bag, checkout, and paid order — including guest paths, vouchers, and store pickup.
Johor Bahru · shopping apps
Count the shopping trip the way the shopper lived it.
We sit with fashion, grocery, and mixed-catalog apps and reconstruct how events fire from the home grid to a paid order, including store pickup and failed payments.
If add-to-bag and paid order cannot be told apart in a Monday meeting, the campaign did not fail — the counting did.
The work we sit with
Workspace Grove reviews how a retailer’s shopping app counts people, products, bags, and paid orders. We do not run the store. We tell merchandising and product desks which events actually describe a Malaysian shopper’s path.
Event naming workshop
A half-day table session where merchandising, product, and the person who ships parcels agree what a view, a bag, and a paid order mean in this catalog.
Seasonal merchandising readout
A campaign-window review that separates voucher traffic, list-price orders, and pickup appointments so the next sale is planned on cleaner lines.
What an audit week is for
Most briefs arrive after a campaign weekend when add-to-bag looks healthy and paid orders do not. We spend five working days on the live app: screen by screen, event by event, with the people who name products and the people who ship parcels.
The written pack names gaps (guest checkout versus member checkout, store pickup versus home delivery, voucher versus list price) and lists the events a merchandising meeting can trust the following month.
From desks we have sat beside
They caught that our “purchase” event fired when the thank-you screen loaded, including failed FPX attempts. The 12 November sale numbers had to be redone, which stung, but at least the board pack stopped mixing declined payments with paid orders.
The taxonomy workshop felt slow on day one — we argued over “view_item” for a bundle SKU for almost an hour. That argument saved the Merdeka campaign readout, because gift-with-purchase finally sat in its own line.